GDC working with Groupon to stop illegal tooth whitening

THE GDC has announced that it is now working with the ‘daily deals’ company Groupon to guard against the promotion of illegal tooth whitening.

A recent High Court case has confirmed that tooth whitening can be considered the practice of dentistry and as such is subject to the Dentists Act 1984 which states that dentistry can only legally be undertaken by individuals who are regulated by the GDC – dentists, or hygienists or therapists working to a dentist’s prescription.

Groupon has already taken action not to offer tooth whitening deals from individuals who are not regulated by the GDC and similar assurances are being sought from other ‘daily deals’ companies.

Dental professionals who are regulated by the GDC are also reminded that if they sign up to offer deals relating to dental treatment through Groupon or other such services, they must assess the patient, obtain appropriate consent, obtain a medical history and explain all the options before carrying out any work.