Bold new brand identity for MDDUS

MDDUS has launched a bold and modern new brand identity.

A three-sided teal, lime and purple shield, with the strapline Protecting Professionals, takes the place of the previous MDDUS brand.

The rebrand is part of MDDUS plans to develop a wider range of products to protect the professional interests of doctors, dentists and other clinical staff.

The bold and modern design reflects the company’s trusted, personal and responsive approach towards supporting members through its advisory, legal, financial, practice management and risk education services.

MDDUS CEO Chris Kenny said: "MDDUS’ strong record, spanning almost 120 years, continues to be valued by our expanding membership.

"Our new brand reflects our commitment to bring our expertise and the benefits of MDDUS membership to a wider audience, and to enhance the range of support we can provide to our members.

"And while we continue to lead the way through our innovative approach, our focus will always remain on our mutual, not-for-profit roots, and protecting the needs of our members."