Medical defence specialists MDDUS today (1 March 2021) unveil a new brand identity.
A three-sided teal, lime and purple shield, with the strapline Protecting Professionals, takes the place of the previous MDDUS brand.
The rebrand is part of MDDUS’ development of a wider range of products to protect the professional interests of doctors, dentists and other clinical staff.
The bold and modern design reflects the company’s trusted, personal and responsive approach towards supporting its members through its advisory, legal, financial, practice management and risk education services.
This has previously seen the company lead the way with the introduction of products such as General Practice Protection and the Discount Practice Scheme, offering membership for paramedics and pharmacists, and solutions for hospital groups.
MDDUS CEO Chris Kenny said:
“MDDUS’ strong record, spanning almost 120 years, continues to be valued by our expanding membership. Today we mark the next stage in our mission to protect healthcare professionals with our new brand identity.
“Our new brand reflects our commitment to bring our expertise and the benefits of MDDUS membership to a wider audience, and to enhance the range of support we can provide to our members.
“And while we continue to lead the way through our innovative approach, our focus will always remain on our mutual, not-for-profit roots, and protecting the needs of our members.”